I talk a lot about commoditisation of IT, the application of utility like concepts to computer resource provision, the XaaS stack, the need for competitive utility markets, open standards, open sourced implementations of those standards, the reduction of the barriers of entry (or participation) in marketplaces through commoditisation, the consequences of this (such as news 2.0), the growing phenomenon of 3D printing (the commoditisation of the manufacturing process), the participative manufacturing based upon draw rather than push or pull (see threadless.com) and the importance of conversation over product.
These things are all starting to happen whether its SaaS vendors like salesforce or HaaS vendors like xCalibre or higher orders of the stack already well populated with a growing fight to become the canoncial source for particular types of information.
So what is the next next big thing?
Well, in my view the next progression of web 2.0 (and NO, that isn't web 3.0 or 4.0 etc - it's still web 2.0) is all about the attention economy, reputation and the distribution of the social graph. The following gives you a hint of where we will be going, it maybe for video but in my view the key concepts are all there ....
Hidden in this are the ideas to create reputation networks and a solution to Brad's noble desire to make the social graph a community asset.