A node between the physical and digital.
The rants and raves of Simon Wardley.
Industry and technology mapper, business strategist, destroyer of undeserved value. "I like ducks, they're fowl but not through choice"
Saturday, August 23, 2014
A rough guide to competitive mapping
I've been asked for a lot of advice on mapping recently. Some of it has been fairly basic, so I've put together a rough guide to get people started.