Bits or pieces?: A rough guide to competitive mapping

Saturday, August 23, 2014

A rough guide to competitive mapping

I've been asked for a lot of advice on mapping recently. Some of it has been fairly basic, so I've put together a rough guide to get people started.

Steps for mapping - a rough guide from Simon Wardley

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Declaration

I'm currently not on the advisory board for any startup, all four previous startups have sold.

I research for DxC's Leading Edge Forum on behalf of the Client Members of the LEF

With the exceptions above, I own no stock or options in any technology related industry

I do undertake public speaking on behalf of the LEF

I'm on the advisory board for various O'Reilly Conferences

I'm the Co Chair of Cloud Camp London

I am a Founder of Map Camp

I'm a Fellow of Open Forum Europe

My writings on this blog are provided as Creative Commons 3.0 Share Alike. I do not receive any form of renumeration including advertising revenue or any other form of subsidy for writing this blog.

Notes

I was heavily involved in 3D printing 1998-2006.

I worked in the Cloud Computing field 2005-2010, creating the first public PaaS in 2005

I ran strategy for Canonical 2008-2010, taking Ubuntu into the Cloud

I co-authored the Better for Less paper on transforming UK Gov IT in 2010

I created the Wardley Mapping technique in 2005 and teach Governments, large corporations how to use it.

I specialise in gameplay and situational awareness within Business