I happen to use Ocado for my weekly shop.
I happen to use Netflix for video streaming.
I happen to use O2 for my mobile.
I'm avid fan of all of these services but they have a cost for provision. When I combine all those costs together it adds up to quite a monthly sum. I recently looked at the use of Amazon Prime. It has some aspects of a free kindle book rental, videos and free next day delivery but as an addition the total cost becomes too pricey for me.
For me, it's more a question of substitution and my loyalty can be bought by meeting my needs. Amazon is apparently going to be launching Fresh in the UK. Amazon is launching Fire though in the UK we have to 'stay turned' for the moment. At that point, Prime might become very attractive indeed.
But will competitors combine in some form to make an attractive counter offer? A Netflix / Ocado / O2 bundle has appeal (for me) - should the price be reasonable and should it be easy to manage. This begs a question - where are the consumer brokers providing a bundle of services between multiple companies at a single affordable price?
From banking to power to video streaming to my weekly shop, there seems to be ample scope for consolidation. Maybe it's too complex. However, as with our electricity grid where we have a separation between utility companies and generators ... does an opportunity for such bundles and brokers exist or will I just end up eventually choosing Prime?
