The axes are:-
- Ubiquity : or how common an activity is, calculated from market penetration statistics and household / business surveys.
- Certainty : or how well an activity is understood, calculated from a ranking system that includes a relative total number of technical references cited in the British Library.
Ubiquity vs Certainty for TVs, Telephones and VCRs.
(click on image for larger size)
(click on image for larger size)
Now, I haven't highlighted which data set belongs to which product because it doesn't matter. They are all following the same approximation despite occurring over vastly different time ranges.
Is this an Everett's S-Curve? Not quite, I don't use time as an axis but certainty (so it does have a non-simple relationship with time).