Wednesday, October 11, 2006

Commoditisation

An ugly word for a wonderful process and something I've been passionate about for about the last decade (yes, someone pointed this out to me, time -> whoosh).

Though it has a formal definition in plain old English it is a shift from novel, new, exciting and rare to common, used, dull, generally unloved and taken for granted.

The point of Zimki is to take care of the now mundane (setting up servers, configuring databases, backups, scaleability, yada yada yada ... stuff we call "yak shaving") and allow developers to focus on the interesting stuff of building something new by providing "pre-shaved yaks".

Back at Euro Foo '04 I ran a session on the concepts of CA (Competitive advantage & worth based development) vs CODB (cost of doing business & commoditisation -> "cheap as chips") in I.T.

Whilst most I.T is CODB we don't yet seem to treat it in this way - lots of those yaks are still shaved in-house, and we are all doing it. A lot of these views are shared by many other people, and it's good to see that so many people talking about it.

I know I'm very grateful to Strassmann and Carr who for me anyhow have clearly put this whole subject on the map.

However, there have been a lot of people who have helped refine my ideas over the last decade and helped in my current pursuit.

Thank you.

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