I called this campaign - Free Tom - much to Tom's annoyance.
A great moment for me was when Tom, during a break at D.Construct built and released a wiki with autopreview in under 25 minutes. I can't even get a hosting arrangement sorted out in that time usually.
The comments ranged from some real interest, to the very flattering (p.s. Thanks, I'm always nervous when speaking as I find it such a privilege to do so and very demanding to get it right, even if it is less than ten minutes) and the I don't get it, where's the business model?
Well you can't always get the message across clearly in eight minutes. Other than the trivial selling resources into the cloud there are further opportunities which are all fairly obvious. However, this got me thinking, maybe they are just obvious to us? This subject does seem to be something new to many people, you do need to change the way you think about IT.
Now, I've been talking about commoditisation for a long time, and I am also lucky to exist in a social environment surrounded by some very smart people.
To find the money, you just need to ask yourself the questions of:-
Is there a distinction between the electricity generators and the electricity providers?
What was the impact of standardisation and the national grid?
Could commoditisation be the Next Big Thing? Well in my view, it's been the NBT for a very, very long time - it just doesn't get the same buzz as the new stuff.