Sunday, August 03, 2014

Recommended reading list on strategy.

I keep on being asked what business books I'd recommend about strategy and gameplay? First, you need to understand that I've been using mapping for almost a decade and generally I find most companies' gameplay is awful. Contrary to popular belief CxOs aren't generally playing some complex game of chess but instead picking moves in the dark with no idea of what the board looks like. 

Alas, this isn't entirely their fault. I blame the endless gibberish on strategy, leadership and organisation that seems to be commonplace. I used to suffer from this overload of nonsense when I was a CEO. For my sins, I now own several hundred business books on strategy. This doesn't mean they're all bad, many have neat ideas though admittedly the vast majority are tripe.

However, are they good? I have one set of criteria for a good book. To be a good book then in my opinion, you need to comply with the following rules :-

1.   Don't have concepts dressed up as theories.
2.   Have some form of data / experience rather than just anecdotes.
3.   Don't use backwards causality. 
4.   Don't have poorly researched ideas.
5.   Understand and explain causation and not just any correlation.
6.   Don't have endless buzzwords with little or not substance.
7.   Don't promise the world but fail to deliver anything of use.
8.   Provide a mechanism for me to understand and learn from my environment
9.   Provide me with something I can concretely use.
10. Be an easy and enjoyable read.

The honest truth is of those several hundred business books that I own, well not one book meets that standard. I don't have a "good" business strategy book to recommend because ... there aren't any that I'm aware of.

Oh, wait ... there is one ... Sun Tzu, the art of war.  So that's my recommended reading list, it might be short but it's useful. It also happens to be a military book that has been co-opted by business.
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