This is a recreation of my talk from the Enterprise 2.0 conference in Milan (June 2008).
During the talk I examined the concepts of web 2.0, enterprise 2.0 and the forces behind change. The talk links together a number of topics from componentisation, software as a service, participation, network effects, innovation and commoditisation into a single theme (most of this stuff is old hat for those who have seen any of my presentations over the last few years).
The video covers in very simple and general terms:-
- What is commoditisation?
- What is innovation?
- Why is web 2.0 important?
- Why is web 2.0 important now?
- Why is enterprise 2.0 important?
- Some basic lessons on managing enterprise 2.0.
From Web 2.0 to Enterprise 2.0 (50 mins approx)